Assessing the value of a blog

I had a discussion last week with another sourcing specialist about whether it was better to reduce tender submissions to a weighted result out of 10 or to a dollar figure. My preference is to work with my clients to assign a dollar figure to intangibles such as risk of moving from the incumbent to a new supplier and to display a single dollar figure for each respondent. Of course, assigning dollars to intangibles is more art than science and generally uses some largely unsubstantiated theory to arrive at the result.

I’m happy to see that someone has developed a similarly unsubstantiated mechanism to assign a value to blogs based on applying the link to dollar ratio from the AOL-Weblogs Inc deal. Congratulations to Dave Stephens and Dave Bush whose blogs are worth more than three times mine and to Michael Lamoureux whose blog, after a prolific couple of months, is valued the same as mine. And further congratulations to Jason Busch who’s streets ahead of the rest of us.